Brand Communications Manager, Japan and APAC (Golf)

The Communication Manager is responsible for creating the strategic marketing plan for Japan and APAC, managing the brand calendar, and overseeing all related activities. This role requires a practical mindset to boost digital performance, develop engaging content, and collaborate effectively with stakeholders to meet business goals.

Key Responsibilities:

- Develop strategic plans for marketing communication concepts and messaging.
- Modify the global brand calendar for the APAC region with senior management input.
- Participate in key meetings and discussions for future brand activation.
- Provide feedback to headquarters and consolidate APAC team requests.
- Localize global creative assets with effective taglines for the Japanese market.
- Manage and develop creative assets for APAC-exclusive products.
- Oversee the management of marketing assets for both sell-in and sell-through.
- Ensure efficient execution within budget limits.
- Identify opportunities to streamline processes, enhance customer experience, and drive sales.
- Collaborate with internal and external partners for timely and high-quality execution.
- Understand and report on in-store activities and competitor actions.
- Oversee digital advertising, including strategy, creative development, and performance reporting.

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