Consumer Insights Manager

Job Title: Consumer Insights



About the Job
This role involves building trusted and loved brands that connect with consumers globally. The mission is to enable better self-care for individuals and communities, while contributing to a healthier planet. The team strives to act responsibly from both social and environmental perspectives, integrating sustainability into the business. This position requires individuals who can help shape the future of the business, supporting its growth into a leading fast-moving consumer healthcare company.

Position Summary
As a strategic partner, you will be responsible for consumer and shopper research, managing data and information to support the marketing and management teams in making well-informed decisions from a consumer perspective. Your role includes planning, developing, executing, and evaluating insights-driven strategies.

You will also stay up to date on new research methods and data sources in response to evolving consumer behavior and the technological environment, while improving data quality through the adoption of modern methods and processes.

Main Responsibilities

MAJOR DUTIES & RESPONSIBILITIES

• Plan and manage appropriate research projects for the category or brand for which you are responsible, within the agreed budget, for the medium to long term.
• Plan, conduct, analyze, and report on research that directly addresses marketing challenges and provides clear solutions.
• Act as a strategic partner, proactively supporting the marketing and management teams with data and insights from a consumer perspective.

END RESULTS EXPECTED

• Provide marketing teams with appropriate research solutions that address their challenges and objectives.
• Enable the team to make decisions with a higher probability of success.

MAJOR DUTIES & RESPONSIBILITIES

• Lead efforts to enhance research capabilities by improving and developing research methods and processes to support sound decision-making in a fast-changing business environment.
• Manage research agencies to maximize cost-effectiveness and agility without compromising service quality.

END RESULTS EXPECTED

• Strengthen research methods and processes to meet the current changes in consumer behavior and research technology.
• Achieve cost-effectiveness and agility in research projects.

MAJOR DUTIES & RESPONSIBILITIES

• Contribute to strategy building and tactical planning based on data and insights, including research results.

END RESULTS EXPECTED

• Proactively support the marketing team in developing consumer-centric, fact-based strategies and tactics.

About You

Knowledge & Skills

• Advanced knowledge of marketing research and market data.
• Basic understanding of business and marketing concepts.
• Strong business skills, including critical/logical thinking, problem-solving, flexibility, multitasking, and project management.
• Advanced marketing research skills, including planning, analysis, and reporting.
• Excellent communication skills in both English and Japanese.

Education and Experience Required

• Experience as a researcher or analyst in a marketing research or brand agency, or within a manufacturer, ideally in a global company.
• Research or analysis experience in the FMCG industry.

Stakeholders

• Brand Division and Innovation Division

Why Choose Us?

• Join a supportive, future-focused team committed to bringing the miracles of science to life.
• Explore endless opportunities for growth, with the possibility of career advancement through promotions or lateral moves, either domestically or internationally.
• Enjoy a thoughtfully crafted rewards package that recognizes your contribution and enhances your impact.
• Benefit from comprehensive health and wellbeing programs, including high-quality healthcare, wellness initiatives, and at least 14 weeks of gender-neutral parental leave.