Digital Marketing Manager/Sr. Manager (Italian Retail Company)

Position Overview and Mission:

This position involves leading digital marketing efforts for a company that has recently undergone rebranding. Digital marketing is crucial for connecting with a younger customer base.

We're seeking digital marketers who can embrace a culture of freedom and openness and are eager to tackle various challenges.

Job Responsibilities and Scope:

1. Develop marketing strategies for both short and long terms, using data-driven approaches to maximize business online and in physical stores.
2. Design and execute digital communication strategies, manage budgets, and ensure brand and product communication aligns with the strategy.
3. Plan media using various channels like fashion media tie-ups, video ads, and social media, and allocate budgets based on strategy and results.
4. Develop social media and customer relationship management strategies, execute social media plans, and manage operations.
5. Manage digital marketing budgets efficiently.

Qualifications:

1. At least 5 years of digital marketing experience.
2. Proficient in English (reading, writing, speaking).

[Preferred Experience]:
1. Experience in fashion, luxury brands, or retail.
2. Experience in managing teams.

Desired Attributes:

1. Proactive in proposing and implementing improvements.
2. Strong communication skills to build relationships with various stakeholders.

Salary: Based on experience and skills.